A pioneering French Fair Fashion brand, FAGUO is mobilising its generation against climate change by proving that material innovation is the future of impactful fashion.
Through its sourcing, the brand champions a unique industrial process that transforms CO2 into material rather than releasing greenhouse gases into the atmosphere.
This unique model uses Flexway ® sole technology, guaranteeing exceptional cushioning for a smoother, extra comfortable foot roll.
The materials were chosen with this same goal in mind: the injected phylon provides unparalleled lightness when worn, while the natural and recycled rubber sections deliver stability and grip on the ground.
The model has also been designed with reflective panels to keep you visible at any time of day.
Flexway technology designed by FAGUO R&D
What if it were possible to avoid industrial CO2 by using it in a consumer product?
FAGUO follows this regenerative vision in the construction of its upper: CO2 emissions have been transformed into ethanol, then used in a bio-recycled material.
Regenerative bio-recycling
This technology, developed by Lanzatech, an expert in bio-recycling, and the recycled materials in the sneaker allow for a 15% reduction in CO2 emissions on this model compared to traditional materials.
The innovative process also reduces our dependence on fossil fuels.
Reducing our carbon footprint
Terms and rules of the FAGUO Carbon Capture competition February – March 2024.
