A symbol of counter-culture, fashion, and then everyday life, every era has chosen its own Denim cut. Our choice was to design universal cuts, made to be worn for a long time. To engage our generation against climate change, every step of its design reduces its CO2 emissions.
The goal? Finding the best cuts to enhance every man's silhouette. Offering Denim in their favourite colours so it goes everywhere with them, whether in the city or deep in the forest.
The Slim fit is the wardrobe essential that pairs easily with any look. At FAGUO, the SLIM follows the leg without clinging to it. Very comfortable, it suits all body types.
The straight cut by definition. Its fabric is raw and inspired by traditional Japanese canvas. Yet it remains supple and therefore very comfortable. More relaxed, it offers great freedom of movement.
A stylish product, a little sharper than the other cuts. It can be worn in a classic way or paired with slightly oversized clothing.
The perfect in-between a Slim fit and a straight fit.
It is roomy on the hips and relaxed on the upper thigh. It narrows below the knee, hence its name Tapered, which means tapered. It's a great compromise when you're unsure, guaranteeing comfort in your everyday movements.
We don't need to own more than one or two pairs of jeans in our wardrobe.
FAGUO DENIM was created to be worn for a long time and for everyone who puts it on to become an ambassador for the FAGUO Mission: engaging their generation against climate change.
Every step of its creation has therefore been designed to reduce its CO2 emissions.
Our conviction: the industry generates too much waste. FAGUO repurposes it to drastically reduce the CO2 emissions of its DENIM and the use of fossil resources.
The recycled materials in FAGUO DENIM come from ocean waste, old jeans, or recovered industrial offcuts.
Recycled cotton emits up to 90% less CO2 than conventional cotton. Recycled polyester emits up to 40% less CO2 than virgin polyester.
Made in Morocco in a GOTS-certified workshop, FAGUO uses an aqua save dyeing method that drastically reduces water usage.
The washing of FAGUO Denim is eco-friendly. Harmful substances are banned, and it also saves energy and water.
By revolutionising these stages of creation, FAGUO DENIM saves nearly 900 litres of water per piece.
FAGUO DENIM are designed to be recycled: from the very beginning, we think about their end of life.
For example, the rivets and buttons on the DENIM SLIM are detachable with a key so it can be 100% recyclable. For those who prefer zips, we invite our customers, when they are sure they want to recycle their worn-out denim, to cut them off before placing them in a FAGUO sorting bin.
