A symbol of counter-culture, fashion, and then everyday life, every era has chosen its Denim cut. Our choice was to design universal cuts, made to be worn for a long time. To engage our generation against climate change, every step of its design reduces its CO2 emissions.
The goal? To trace the best lines to enhance every man's silhouette. To offer Denim in their favourite colours so it can go everywhere with them, whether in the city or deep in the forest.
The Slim cut is the wardrobe staple that pairs easily with any look. At FAGUO, the SLIM sits close to the leg without clinging. Very comfortable, it suits all body types.
The straight cut by definition. Its fabric is raw and inspired by traditional Japanese canvas. Yet it remains supple and therefore very comfortable. More relaxed, it offers great freedom of movement.
A stylish piece, a little sharper than the other cuts. It can be worn in a classic way or paired with slightly oversized clothing.
The perfect middle ground between a slim cut and a straight cut.
It is roomy on the hips and sits away from the upper thigh. It narrows below the knee, hence the name Tapered, which means tapered. It's a great compromise if you're undecided, guaranteeing comfort of movement in everyday life.
I explore the FAGUO Tapered jeans collection.
We don't need to own more than one or two pairs of jeans in our wardrobe.
The FAGUO DENIM was created to be worn for a long time and so that everyone who puts it on becomes an ambassador for the FAGUO Mission: engaging their generation against climate change.
Every step of its creation has therefore been designed to reduce its CO2 emissions.
Our conviction: the industry generates too much waste. FAGUO repurposes it to drastically reduce the CO2 emissions of its DENIM jeans and the use of fossil resources.
The recycled materials in FAGUO DENIM jeans come from ocean waste, old jeans, or recovered industrial offcuts.
Recycled cotton emits up to 90% less CO2 than conventional cotton. Recycled polyester emits up to 40% less CO2 than virgin polyester.
Made in Morocco in a GOTS-certified workshop, FAGUO uses an aqua save dyeing method that drastically reduces water usage.
The washing of FAGUO Denim jeans is eco-friendly. Harmful substances are banned, and it also saves energy and water.
By revolutionising these stages of creation, FAGUO DENIM jeans save nearly 900 litres of water per piece.
The FAGUO DENIM jeans are designed to be recycled: from the moment they are created, we think about their end of life.
For example, the rivets and buttons on the DENIM SLIM are removable using a key so that it is 100% recyclable. For those who prefer zips, we invite our customers, when they are certain about recycling their worn-out denim, to cut them off before placing the garment in a FAGUO sorting bin.
I try on the FAGUO DENIM jeans
