FAGUO is proud to have created and brought together, since 2019, the Make Friday Green Again collective: more than 1,000 brands united alongside FAGUO with one thing in common: offering an alternative to Black Friday by consuming less and better.
The goal: to restore a healthier basis for consumption by putting the notion of "need" back at the heart of our lives. At the same time, since 6 out of 10 items in our wardrobes go unused, we encourage taking the time to donate, resell, repair or recycle them to give them a second life.
Why not take part?
- Because we believe that Black Friday encourages overconsumption and thus contributes to climate disruption.
- Because we believe that you don't have to buy on that specific day if you don't need to. At FAGUO, the prices of our current collection stay the same throughout the season. You can find FAGUO pieces at a fair, fixed price whenever you need them. You can also visit a store to discover second-life gems.
- Because we believe that promotions should remain what they are: sales to clear the last unsold items at the end of the season, and not to trigger compulsive and unnecessary purchasing urges.
At FAGUO, we think this Friday should be like any other.
As an alternative to Black Friday, FAGUO offers, as every day of the year:
If you're a brand, you don't do Black Friday, and you want to raise awareness among your community about "less but better", we're waiting for you.
I sign up for Make Friday Green Again
