Sales

Why shop the sales at FAGUO?

When the sales arrive, many people wonder why to shop at FAGUO rather than elsewhere. Here, the aim goes far beyond a simple seasonal discount: it combines style, eco-responsibility and purpose.

Giving meaning to your purchase

Every sale item isn't just cheaper — it also embodies a responsible approach. You enjoy men's sales and women's sneakers while choosing items designed with eco-responsibility in mind. At FAGUO, fashion goes hand in hand with fair fashion: two collections a year, B-corp certification, responsible sourcing (no air freight) and greater transparency.

Acquiring iconic pieces

The men's sale or the women's sale are a unique opportunity to treat yourself to iconic brand pieces at a reduced price. Whether it's a timeless jacket, a chic jumper or a pair of comfortable sneakers, every item has been designed to fit your everyday life. Choosing FAGUO means choosing clothes that align with your needs and your style.

Building a cohesive wardrobe

The sales are also the perfect opportunity to rethink your wardrobe with intention. FAGUO's clean cuts, easy-to-pair colours and wardrobe staples let you build an effective capsule wardrobe where every piece works with the others. By investing in a few well-chosen essentials, you gain in style, comfort and clarity. Less time spent wondering what to wear, more cohesion in your everyday look.

When do the sales take place?

Sale seasons

In France, there are two major sale periods each year:

Winter sale: in January, after Christmas, to offer discounts on the current year's autumn/winter collection.

Summer sale: in June, after spring, to offer discounts on the current year's and previous years' spring/summer collection.

These periods, known as winter sales and summer sales, are defined by the government to legally regulate promotions across all retailers, including online.

Winter and summer sale dates

The official dates in France are highly anticipated: they give everyone the chance to plan their responsible purchases. Traditionally, the winter sale dates start at the beginning of January and last around 4 weeks. The summer sales then begin from June. These periods let you plan ahead and prepare your wishlist to refresh your men's wardrobe.

Our care advice

Buying sale pieces is one thing, but making them last over time is another. Here's how to best care for your timeless finds.

Coats and jackets

Jackets and coats are often standout pieces during the winter sales. For jackets, bomber jackets, wool coats, parkas, puffer jackets, and waterproof jackets, after purchase, remember to:

Air your coat regularly rather than washing it too often.

Follow the washing instructions on the label.

Use a gentle product to preserve technical or natural fibres.

Also discover all the jacket sale pieces available for men and women.

Sneakers and shoes

Sneakers, boots, city shoes, and boat shoes deserve particular attention:

Clean your sneakers with a soft brush and a product suited to the material.

Avoid water that is too hot, as it can distort the fabric.

Waterproof them regularly to extend their lifespan.

Don't hesitate to browse the shoe sale selection to find your next pair.

Tops and bottoms

For t-shirts, polos, shirts, sweatshirts, pullovers, sleeveless gilets, fleeces, hoodies and jeans, trousers, chinos, bermuda shorts, shorts, and elasticated waist trousers:​

Sort pieces by colour and fabric (wool, cotton) before washing.

Wash on a delicate cycle at a maximum of 800 rpm.

Opt for air drying to preserve the fibres.

The clothing sale section brings together all these essentials at great prices.

Accessories and bags

Caps, beanies, gloves, socks, boxers and briefs require simple care:

Wash washable accessories on a delicate, cold cycle at a maximum of 800 rpm.

Store them carefully to avoid distortion.

Bags, leather goods and belts require special care:

Wipe them after use with a soft cloth and a suitable product.

Store them away from moisture.

Store them carefully to avoid distortion.

FAQ about the Sales category

What are the sale markdowns?

Markdowns evolve over the course of the sale weeks: they often start at around -20% to -30%, going up to -50% on a selection of items. This depends on stock levels and the pieces involved.

Why aren't there sales all year round?

Sales are regulated periods in France, governed by law to prevent permanent promotions that would distort competition and devalue products. They also help pace seasonal collections.

Why isn't there a -70% discount?

At FAGUO, products are responsibly made. Very aggressive discounts are rare, as they could lead to overstock or devalue pieces that have been produced thoughtfully.

How do you choose the right size for a men's winter jacket?

Choosing a men's jacket involves:

Know your usual size and refer to the size guide.

Think about layering (thermal layers underneath, freedom of movement).

Read other customers' reviews to help refine your choice.