80% of FAGUO’s pieces are conceived in recycled materials
Fashion generates 250,000 tons of waste in France each year and 2 billion tons around the world.
Conscious of this climatic urgency, it is unthinkable to not rehabilitate all our waste whether it comes from the fashion industry or elsewhere.
Producing a new material every time we create a new garment is no longer a viable model OR viable. We have re-worked this idea.
The standard we impose: use predominantly recycled materials
Fashion’s n°1 problem: materials emit too much CO2. Organic materials use resources from the Earth (water, energy) and synthetic materials pollute it (combustion, emissions).
80% of FAGUO’s pieces are conceived in recycled materials to reduce this impact. They emit 40% to 99% OR 91% less CO2 than new materials. At FAGUO, they are still responsible for 68% of our overall CO2 emissions. This figure is much higher for brands that don’t use recycled materials.
Nothing is thrown away, everything is transformed.
Recycled materials in a few figures
1kg of recycled leather emits 50% less CO2 than normal leather.
Source: FAGUO 2020 Carbon Balance produced by the Goodplanet Foundation
Leather
1kg of post-consumer recycled cotton emits 90% less CO2 than normal cotton.
Source: ADEME - Base Impact
Cotton
1kg of recycled polyester emits 40% less CO2 than virgin polyester.
Source: ADEME - Base Impact
Polyester
1kg of recycled rubber emits 50% less CO2 than virgin rubber.
Source: FAGUO 2020 Carbon Balance produced by the Goodplanet Foundation
Caoutchouc
1kg of flax emits 16 kg of CO2eq, the equivalent of 75 km in a gasoline car.
Source: ADEME - Base Impact
Linen
1kg of wool emits 80 kg of CO2eq, the equivalent of 376 km in a gasoline car.
Source: ADEME - Base Impact
Wool
“Recycle worn garments but also fabric scraps as soon as they are produced.”
FAGUO recycles
“Pre-Consumption”
On a manufacturing assembly line, there are often scraps of raw materials: unusable scraps when leather pieces are cut out, edges of rubber soles… We can’t imagine wasting these materials so we systematically reuse them. The scraps are shredded and retreated to be reintegrated in other FAGUO pieces.
The kinds of materials used in pre-consumption at FAGUO: leather, rubber, polyester, cotton…
FAGUO recycles
"Post-Consumption"
When a garment has been worn until it is extremely used, it must be placed in a recycling container in FAGUO’s boutiques. The pieces are shredded and become new textile fibers that compose our clothes of tomorrow. All everyday waste must also be recycled and reused.
The kinds of materials used in post-consumption at FAGUO: cotton, plastic bottles, oysters…
All our actions to reduce our C02 emissions
FAGUO shops and offices supplied by ENERCOOP: energy from wind, water and solar power.
Renewable energy
Air transport banned. Minimize road transport. Use the boat to emit as little CO2 as possible.
Product transport
In addition to their 100% recycled and recyclable appearance, we are working to reduce their printing surface and limit the ink used.
Recycled & recyclable packaging
Selection of service providers according to their commitments: choice of recycled materials, sustainable products, waste reduction, etc.
Choose our partners
The 90 FAGUO employees go to their workplace: 59% walking and cycling - 26% Metro, TER or Bus - 11% Car - 4% Tramway.
Travel home - work
Transformation of commercial cars into a hybrid fleet.
Business trips
Low-emitting offices: in category A of GHG emissions. The furniture is recycled (68%) and recyclable (99%).
Offices & furniture
Use only when necessary with strict rules not to overconsume.
Air conditioning & heating
Choose at least one vegetarian meal per week at work to reduce our CO2 emissions.
Food
Each FAGUO employee chooses an annual target dedicated to FAGUO's mission to reduce the CO2 emissions of their position.
Objective Mission
Paper, printer cartridge ... all our everyday tools are chosen: recycled and recyclable.
Office consumables
Treat all waste: 4 sorting bins, Solution Recyclage intervenes for certain waste and compost has been put in place.
Waste & compost recycling
Shops and offices are equipped with Oopla water regulators to save 50% less water on a daily basis.
Water regulators
Use of Ikoula: servers supplied 100% with green energy.
Internet servers
Annual awareness campaign on digital carbon emissions: 31 million emails deleted in 2020, i.e. 31 tonnes of CO2eq avoided, the equivalent of 11 Paris New York round trips by plane.
Mailboxes cleaning
Limiting the printing of documents saves 220kg of CO2eq per year. The equivalent of a 1,000 km journey in a petrol car.
Electronic signature
The retail revolution, symbol of Fair Fashion, was fought by FAGUO
Our new stores emit 29% less CO2 than the previous ones.
All stores emit CO2. Imagined by the FAIRLY studio, FAGUO revolutionizes the retail world by creating the 1st architectural concept that drastically reduces its CO2 emissions:
- 40% of the materials used in the store are recycled
- 60% are biosourced
- 75% of the store's elements are recyclable
As of 2021, all new FAGUO stores will be reinvented on a basis never before achieved.
Rethinking FAGUO stores.
Wall and ceiling are painted from natural elements: the pigments used come directly from what the ocean throws back at us, the seaweed.
ALGAE-BASED PAINT
The terrazzo of the FAGUO tables and box is 100% recycled from reclaimed plastic waste. A recycled plastic emits nearly 40% less CO2 than a virgin one.
100% RECYCLED TERRAZZO
In the cabin, we selected a wallpaper mixing flower petals and hay fixed on a linen non-woven, which uses very little water for its design.
FLOWER PETAL WALLPAPER
The TIPTOE legs of our tables in stores and offices are all made of 100% recyclable steel and can be reused over and over again because they are removable.
TIPTOE FEET 100% RECYCLABLE
Some of the murals were made from cotton scraps from the French-Belgian industry. We recycled, compacted and reused them to reduce our carbon impact. For the sneakers, 100% of the mural is made of recycled cardboard.
100% RECYCLED MURALS
Armchair (second hand on Selency), mirror (100% recycled glass), stools (recycled steel), curtains (100% recycled cotton), straps (100% recycled cotton), tiles (22% recycled)...
DESIGNED TO BE RECYCLED
Bring the forest into the store, yes. But not at the expense of the climate. Our plant ceiling is made from stabilized flowers and 100% recycled floral creations reusing plastic waste.
STABILIZED & RECYCLED VEGETATION FLOOR
The trays are made of solid oak, FSC certified and sourced by the French experts Bio Création Bois. The furniture is made of poplar, also FSC certified. The wood continues to keep the CO2 sequestered during its life, even though it is transformed into furniture.
FSC & SOURCE CERTIFIED WOOD
What makes up a pair of FAGUO jeans
Recycled materials: 16% of the recycled cotton comes from used jeans, 16% of the recycled polyester is from REPREVE®
Local & certified cotton from Southern Spain (Oeko Tex 100), manufactured in Morocco (in GOTS certified workshops)
We save 840 liters of water per pair of jeans: “aquasafe” dye and ecological washing
100% recyclable accessories: rivets and buttons can be removed with a tool that is provided when the garment is sold.
