A FRENCH FASHION BRAND
Launched in 2009, FAGUO is a new fashion brand that creates collections of shoes, clothing, and accessories. It brings design and modernity to our wardrobe’s basics, and renews itself every year with collections built for comfort and practicality.
The designers are committed to conducting FAGUO’s carbon footprint report and look at existing solutions to compensate for their carbon emissions. They then decide to develop a reforestation project in France according to the responsible idea of “for each FAGUO product, a tree is planted in France”.
Today, FAGUO is based in Paris with a 25-person-strong team. It is present in over 300 shops in France and 220 shops abroad (the majority in Asia and Europe).
FROM FAGUO’S FIRST STEPS TO TODAY
Frédéric & Nicolas met during their studies in Paris. When they were 22 years old, they left together on a study abroad programme in China. It was during this trip that they decided to launch their own brand of shoes. As an homage to this inspiring country, they chose the name “FAGUO”, a Chinese word for “France”. The design stage lasted 8 months…
To find out everything about the key figures during this step, take 2 minutes of your time and follow Fred & Nico’s journey as little animated characters.
A CONSTANT MOTIVATION
Motivated and driven by their ambition to push boundaries, Frédéric & Nicolas successfully grew ‘FAGUO’ from a ‘student project’ to a ‘French start-up’ and, finally, to a dynamic fashion label.
Since a story is told best by those who lived it… A look back at creating the brand and the FAGUO adventure told by Fred & Nico. An interview Startup Begins.
THREE VALUES THAT DRIVE US
1) CASUAL TRENDY : That which follows fashion, is simple and trendy.
We modernise the basics in your wardrobe season after season, concentrating ourselves on design, comfort, and practicality. We play on the classic by adding touches of colours and well-thought-out details.
2) RESPONSIBLE : That which is thought out, serious, takes into account the consequences of its actions.
We are committed to conducting a carbon audit every four years to know our products’ impact on the environment.
For each FAGUO item, we plant a tree in France
We put a lot of effort into reducing these emissions and increase the life of our products. In this vein: For each FAGUO item, we plant a tree in France.
We help reforest unused, abandoned lands so that they become wooded areas, accessible to all. This project is conducting in partnership with the nursery Naudet, specialist in maintaining and reforesting France’s wooded areas. Since 2009, 110 young forests have been created with a total of 600,000 trees planted.
The coconut button present on each of our products symbolises this.
3) DYNAMIC : Ability of someone or a group to act with pep and energy.
“The designers’ entrepreneurial spirit led them to build FAGUO around the emotions that drive them and their spontaneity has given the brand its young and dynamic identity. That’s why we encourage everyone to be the “entrepreneur of their life”. We support as best we can any personal initiative for cultural, charity, community, and sports projects.
THE FAGUO TEAM
Serious work, without taking yourself seriously!
FAGUO… Today it’s a team of 27 enthusiastic and dynamic people, with an average age of 27 years, always well dressed!
The team works out of a 200m2 loft located in a former foundry in Paris’s lively 18th arrondissement.
FAGUO… It’s serious work, without taking yourself seriously!