FAGUO UNIVERSE

Our adventure year by year

2019

THE FAGUO EXPRESS

January

IN A WILL TO REDUCE OUR CO2 EMISSIONS, FOR THE FIRST TIME WE SHOPS 15% OF OUR PRODUCTION BY TRAIN. THIS MEANS OF TRANSPORT IS 5 TIMES LESS POLLUTING THE BOAT AND 20 TIMES LESS THAN THE AIRPLANE !!

2 NEW STORES

March

WE OPEN 2 BOUTIQUES. THE FIRST IN THE COMMERCIAL CENTER OF PARLY 2 (78150) AND THE SECOND IN STRASBOURG.

ALREADY 10 YEARS !

April

TO CELEBRATE OUR 10 YEARS WE THINK TO YOU AND WE HAVE CREATED AN EXCEPTIONAL COLLECTION! WHAT BETTER OUR COMMUNITY FOR SHOOTING THIS UNIQUE CAPSULE? IN FACT, 5 FAGUO CLIENTS WERE CHOSEN TO REPRESENT THIS COLLECTION IN RETRO SPIRIT SPORTS.

2018

ARMOR-LUX & FAGUO

April

IN THE CONTEXT OF OUR SPRING-SUMMER 2018 COLLECTION: CAP ON BRITTANY, WE LAUNCHED A CAPSULE COLLECTION WITH ARMOR-LUX.

THE MILLION!

June

WE CELEBRATE THE MILLION TREE PLANT. OUR 200 FORESTS CONTRIBUTE TO FIGHT AGAINST CLIMATE DETERMINATION THROUGH DIFFERENT KEY FACTORS. THEY SAY CO2, ENHANCE AIR QUALITY, MAINTAIN BIODIVERSITY AND FLOOD THE FLOOR TO MAKE IT SUSTAINABLE IN THE LONG TERM.

WORLD CHAMPION

July

THE VICTORY OF 2018, WE BELIEVED HARD AS IRON. WE WERE SO CONFIDENT THAT WE LAUNCHED A TSHIRT AND A SWEATSHIRT TO SUPPORT OUR TEAM DURING THE WORLD CUP!

4 NEW STORES

September

WE OPEN 4 NEW BOUTIQUES IN FRANCE: NANTES, LYON, AIX-EN-PROVENCE & BORDEAUX!

SAINT JAMES X FAGUO

December

FOR CHRISTMAS, WE HAVE STARTED TO MEET SAINT JAMES TO KNIT THE POMPON BONNET AND THE CHRISTMAS PULLOVER THE BEST COOLS OF THE WINTER!

2017

3 NEW STORES

March

WE OPEN 3 NEW BOUTIQUES IN PARIS: ABBESSES (18E), COMMERCE (15E) & COURCELLES (17E)

L'ORÉAL MEN EXPERT X FAGUO

November

WE OPEN 3 NEW BOUTIQUES IN PARIS: ABBESSES (18E), COMMERCE (15E) & COURCELLES (17E)

2016

100,000 FACEBOOK FANS

JANUARY 2016

THE THRESHOLD OF 100,000 FANS ON FACEBOOK IS CROSSED. 100,000 THANK YOUS!
JOIN US ON FACEBOOK

MR. MEN X FAGUO

FEBRUARY 2016

DESIGN OF A MR. MEN X FAGUO CAPSULE COLLECTION WITH TWO PAIRS FOR CHILDREN WITH MR. DAYDREAM AND LITTLE MISS HUG.
EXCLUSIVE PRESENTATION TO MUM BLOGGERS AND THEIR CHILDREN IN OUR MARAIS SHOP.
SEE PHOTOS OF THE AFTERNOON WITH MR. MEN

CITADIUM CORNER

MARCH 2016

OPENING OF OUR OWN CORNER OF 30M2 AT THE CITADIUM CAUMARTIN IN PARIS, AN ICONIC PLACE FOR URBAN FASHION!
FIND OUT MORE ABOUT THE CORNER

CYRILLUS <3 FAGUO

APRIL 2016

DESIGN OF A COLLECTION FOR THE WHOLE FAMILY IN A NAUTICAL CHIC STYLE, IN COLLABORATION WITH THE BRAND CYRILLUS.
SEE THE COLLECTION

COCORICO

JUNE 2016

DESIGN OF A LIMITED COCORICO EDITION AS THE EURO 2016 APPROACHED FOR SUPPORTERS NEW AND OLD! 100% FRENCHY SUPPORT FOR LES BLEUS.
SEE THE COLLECTION

MONOPRIX X FAGUO

SEPTEMBER 2016

FAGUO INVADES MONOPRIX WITH A COMPLETE COLLABORATION AROUND TRENDY AND RESPONSIBLE FASHION WITH A RANGE OF CLOTHES DESIGNED FOR THE WHOLE FAMILY, EVERYDAY OBJECTS AND DECORATIVE OBJECTS.

2015

LOVE ON THE BEACH PARTY - BHV

20 APRIL 2015

LAUNCH OF THE CLOTHES RANGE AT THE BHV MARAIS IN PARIS WITH A LOVE ON THE BEACH THEME.
THE COLLECTION’S EMBLEMATIC MESSAGE. AH OOH CHA CHA CHA…
SEE PHOTOS OF THE EVENING

KISSKISSBANKBANK CROWDFUNDING CAMPAIGN

MAY 2015

GATHERED €20,000 FROM OUR KISSKISSBANKERS TO FUND OPENING FAGUO’S FIRST STORE. 485 THANK YOUS!

FAGUO’S 1ST STORE

JUNE 2015

FAGUO’S 1ST STORE OPENS IN THE HEART OF THE MARAIS AT 81, RUE VIEILLE DU TEMPLE, PARIS.
FIND OUT MORE ABOUT THE STORE

OPENING

4 JUNE 2015

STORE OPENING: EVERYONE HAS A TREE!

JC/DC X FAGUO

SEPTEMBER 2015

COLLABORATION WITH THE DESIGNER JEAN-CHARLES DE CASTELBAJAC. DESIGN OF A UNISEX ART-POP CAPSULE COLLECTION.

LIMITED EDITION “HEART AND COURAGE”

OCTOBER

DESIGN OF A CAPSULE COLLECTION FOR THE RUGBY WORLD CUP: HEART AND COURAGE. EVERYONE HAS THEIR SUPPORTER PACK!

WHERE’S WALLY X FAGUO

NOVEMBER

DESIGN OF A LIMITED EDITION USING WALLY’S ICONIC COLOUR, RED, AND USING THE FAMOUS DRAWING IN HIS FIRST BOOK, IN THE WORLD OF SKI. ON YOUR MARKS!

MEXICO

DECEMBER

FRED AND NICO SIGN A BIG CONTRACT IN MEXICO. FAGUO IS NOW PRESENT IN 24 COUNTRIES ABROAD. ‘’AÏ PÉPITO!’’

2014

300,000 TREES PLANTED

JANUARY 2013

FAGUO CELEBRATES ITS 5-YEAR ANNIVERSARY WITH 300,000 TREES PLANTED IN 60 FORESTS IN FRANCE.
THE TEAM COUNTS
 15 PEOPLE.

KEZIAH JONES X FAGUO

MAY

LIMITED EDITION DESIGNED WITH BLUESMAN KEZIAH JONES, WITH 2 BAGS AND 3 MODELS OF WAX-PRINTED SNEAKERS.
LAUNCH AT THE GALERIES LAFAYETTE IN CENTRAL PARIS WITH A SHOWCASE FROM THE ARTIST.

JAMINI X FAGUO

27 MAY

CREATION OF A CAPSULE COLLECTION MIXING INDIAN TRADITION AND PARISIAN CHIC, WITH USHA BORA, THE BRAND’S DESIGNER. CLOTH MADE BY HAND BY INDIAN ARTISANS.
LAUNCH EVENT IN THE JAMINI STORE WITH WOODEN STAMP WORKSHOPS AND INDIAN DISHES.
SEE PHOTOS OF THE EVENING

FAGUO X COMME UN CAMION

AUGUST

COLLABORATION WITH THE MEN’S WEBZINE “COMME UN CAMION” FOR THEIR 10TH ANNIVERSARY.
BOULES TOURNAMENT HELD. “ARE YOU POINTING OR SHOOTING?”.
SEE PHOTOS OF THE TOURNAMENT

2013

MOVING OFFICES

JANUARY 2013

MOVING IN TO THE SHOWROOM IN PARIS’S 18TH ARRONDISSEMENT, AN OPENSPACE OFFICE IN A FORMER FOUNDRY.

“FAGUO TREASURE”, THE RETURN

JUNE 2013

RETURN OF THE TREASURE HUNT IN THE STREETS OF PARIS.

FNAC LIVE FESTIVAL

JULY 2013

FIRST PARTNERSHIP WITH THE FNAC LIVE MUSIC FESTIVAL. MEETING ARTISTS AND EQUIPPING THEM.
FAGUO PUTS A FOOT ON STAGE!

AGNÈS B. X FAGUO

SEPTEMBER 2013

LAUNCH OF THE COLLABORATION WITH THE DESIGNER AGNÈS B. WITH 3 PAIRS OF SHOES IN THE AGNÈS B. STORE ON THE RUE DU JOUR IN PARIS.
SEE THE LAUNCH NIGHT PHOTOS

2012

‘’FAGUO TREASURE’’

MARCH

A TREASURE HUNT IS HELD – DIGITAL STREETMARKETING GAME ON THE STREETS OF PARIS FOR THE COMMUNITY AND BLOGGERS.

FUNDRAISING

SEPTEMBER

DEVELOPMENT ACCELERATES WITH A €1.5 MILLION FUNDRAISING FROM A MAJOR FRENCH INDUSTRIAL COMPANY.
TREES GROW AND SO DOES FAGUO!

CREATION OF A MARKETPLACE

DECEMBER

LAUNCH OF A MARKETPLACE SHARED BY 40 BRANDS WITH A START-UP SPIRIT FOR CHRISTMAS, “THE CHRISTMAS COLLECTIVE”.

2011

ANNIVERSARY - 2 YEARS

10 MARCH 2011

FAGUO CELEBRATES ITS 2-YEAR ANNIVERSARY AT CITADIUM IN PARIS. HAPPY BIRTHDAY!

1ST STEPS ABROAD

MAY 2011

OPENING OF THE 1ST COUNTRY FOR EXPORT: BELGIUM.
THE “CAPITAL” PROGRAMME ON M6, THE MIDDAY NEWS ON TF1 AND FRANCE 2 BROADCAST A NEWS STORY ABOUT FAGUO.
THE TEAM COUNTS 7 PEOPLE.

1ST COLLABORATION: FAGUO x JOHNSTONS OF ELGIN

NOVEMBER 2011

DESIGNED TWO PAIRS OF TRAINERS IN COLLABORATIONS WITH TWEEDS JOHNSTONS OF ELGIN, DESIGNER OF TRADITIONAL SCOTTISH CLOTHS.

“FAGUO AROUND THE WORLD”

JULY - AUGUST 2011

LAUNCH OF THE FAGUO AROUND THE WORLD COMPETITION.
PHOTOS RECEIVED FROM THE COMMUNITY FROM ALL AROUND THE WORLD, FAGUO ON YOUR FEET!
KEEP SENDING THEM TO US AT [email protected]

2009 / 2010

FOUNDING OF THE BRAND

FEBRUARY 2009

FREDERIC AND NICOLAS ARE 22 YEARS OLD. 15 FRIENDS BUY SHARES.

DESIGNING THE OAK

APRIL 2009

DESIGNING THE FIRST ICONIC MODEL IN 4 COLOURS: THE OAK MODEL

LAUNCH – 1ST PRIVATE SALES

MAY 2009

THE FIRST SALES ARE MADE IN PRIVATE SALES HELD IN APARTMENTS IN 15 CITIES THROUGHOUT FRANCE.
THE FIRST BUYERS ARE INVITED VIA THE BRAND’S FACEBOOK PAGE. 1 LIKE = 1 PROMISE TO BUY.

STOCKS PLANNED FOR 6 MONTHS ARE SOLD OUT IN 3 WEEKS. 3 PEOPLE ON THE TEAM.

1ST CARBON AUDIT

24 JULY 2010

1ST PREVISIONAL CARBON AUDIT IS COMPLETED IN 2008 THEN ADJUSTED IN 2010: 1 FAGUO ITEM = 8.81 KGCO2E.

SEE THE LATEST CARBON AUDIT RESULTS (2016)

1ST FOREST

28 JULY 2010

THE 1ST FOREST IS PLANTED IN RIBEAUCOURT IN THE SOMME WITH 500 TREES.