COMPENSATE OUR EMISSIONS BY PLANTING TREES
Once our emissions are measured by the carbon footprint and concrete actions are set up to reduce it, we compensate all of this 100% with our reforestation program. Since we launched our brand, we have planted over 1,300,000 trees to compensate for all of our CO2 emissions … and far more!
The added plus to our commitment: for each FAGUO product we sell, we plant a tree. It means that if a customer orders 3 FAGUO products on our website or in our boutique, we plant 3 trees.
In our 10 years of activity, we have compensated for all of our CO2 emissions. Thanks to the phenomenon of photosynthesis, trees consume, on the average, about 7kg equivalent of CO2 per year and the equivalent of 1,000 kg CO2 in their lifetime. Since the average FAGUO product emits the equivalent of 6 kg of CO2, we can say that our emissions are well-compensated!
Our nearly 250 forests are planted in France and accessible to the public. We do our best to regularly update the forest map on our website so nature-lovers can go to the forest and enjoy it! Discover the benefits of the forest and its trees.
HOW DO YOU KNOW THAT YOU ARE PLANTING THE RIGHT NUMBER OF TREES?
Each January, we simply calculate how many trees will be planted based on the number of products we will produce that year. Thanks to this process, we’re sure to plant a tree for every FAGUO product.
By this process and using the calculations of our carbon footprint, we manage to compensate our CO2 emissions … and more.
BUT HOW CAN YOU BE SURE THAT YOU ARE PLANTING THE TREES CORRECTLY?
From the beginning, our reforestation project has been managed by NAUDET PEPINIERES (Nurseries), experts in the field, to guarantee that we have quality trees. Plus their experience and know-how let us ensure a forestation that respects the ground, the climate, insects and animals to encourage biodiversity. Finally, NAUDET assures a high-quality follow-up to maintain our forests.
WHY DO YOU PLANT IN FRANCE AND NOT IN THE AMAZON?
Like the Amazon, France needs to reforest or create forests. We plant forests in France to emphasize proximity between the consumer and the tree that he or she has indirectly planted by buying one of our products.
We encourage our customers to visit our forests and understand how trees play a key role in compensating for our CO2 emissions. Following this precise goal, we update our forest map a few times each year so anyone can discover them.
DO YOU PLANT YOUR TREES ONE AT A TIME?
Trees are planted during the right season for planting, from September to March, based on the species selected. Trees are planted when they are at least two years old. Species are chosen based on the region, soil and climate. We have prepared a glossary of tree species.
CAN I CHOOSE WHERE MY TREE WILL BE PLANTED?
The client can’t choose where his tree will be planted since our goal isn’t to create private forests. We work on an awareness approach for our reforestation project, we rely on NAUDET’s research into trees and we also respond to project offers.
We do propose that clients can “adopt” a tree in a forest near where they live. This means they can give it a nickname if they go to visit it once in a while in the forest. But the tree will never have a client’s name.
FAGUO’s goal is to have a forest within a one-hour drive of each French city.