Carbon Footprint®: raising awareness of our impact on the climate
Each Carbon Footprint® assessment represents a wealth of opportunities: better understanding our CO2 emissions, seeing the results of the actions we put in place in previous years, and opening a new three-year cycle of uncompromising work between our creative direction and our mission.
Understanding the impact of a FAGUO piece
A pioneer since 2009, FAGUO is the first French brand to carry out a forward-looking Carbon Footprint® assessment directly from a Business Plan. The awareness is there. The tone is set: the first pair of FAGUO shoes must emit less CO2 than initially anticipated.
Since day one, FAGUO has implemented a continuous improvement approach in an effort to reduce its CO2 emissions. We actively participate in offsetting our CO2 emissions through forest planting.
These Carbon Footprint® assessments were carried out in 2010, 2015, and 2020. The next one will be carried out in 2023.
Since we'll never live naked again...
We will never stop getting dressed, and every new garment created emits CO2. FAGUO is becoming an alternative solution by offering a wardrobe that emits ever less CO2.
The Carbon Footprint® assessment takes on its full importance by measuring FAGUO's carbon performance. Carried out by the Goodplanet Foundation, it takes into account all direct and indirect emissions from FAGUO (scopes 1 to 3).
Measuring all our CO2 emissions creates a comprehensive benchmark and enables the necessary actions to limit them.
A CO2 reduction with every Carbon Footprint® assessment
Carrying out a Carbon Footprint® assessment proves that FAGUO emits less and less CO2. All our actions are positive. FAGUO is growing sustainably.
Per average item
- 18% CO2 eq per average FAGUO item in 5 years.
Per number of employees
- 33% CO2 eq per employee, that's 22 fewer tonnes per employee in 5 years.
Per M€ of revenue
- 17% CO2 eq per million euros of revenue in 5 years.
Carbon labelling on all FAGUO products
As a mission-driven company and member of the B Corp™ community, we care deeply about raising awareness among our generation of the impact of the products they consume.
FAGUO is the first brand to make the carbon footprint of its pieces available directly on their label, via a QR code to scan and on faguo.fr
Beyond a commitment to absolute transparency, revealing the carbon impact of 100% of FAGUO pieces allows us to raise awareness among our customers of the impact of their consumption, encouraging them to consume less but better.
CO2 emissions at FAGUO.
68% - Raw materials
The highest CO2-emitting variable. That's why 80% of FAGUO pieces are made from recycled materials
11% purchase of goods & services
They enable us to work day to day. Despite our drastic choices to reduce our CO2 emissions, they represent 280 tonnes of CO2eq in 2020: warehouse, website, telecoms, external services…
10% use and travel by FAGUO customers
Visiting a shop, caring for a FAGUO piece… our customers emit CO2 by wearing FAGUO and are responsible for 260 tonnes of CO2eq in 2020. We support them in bringing this figure down.
9% team life
Buildings, equipment, staff catering, wastewater, consumables and waste generated, commuting… account for 9% of FAGUO's CO2 emissions.
2% product transport
Freight from the manufacturing workshop to the warehouse: 45 T CO2eq. Outbound freight from the warehouse to shops or our customers: 10 T CO2eq. Sea freight prioritised to emit less CO2. Road transport minimised. Air transport banned.
Life Cycle Assessment: towards CO2 excellence
The path we have taken leads us towards a simple principle: creating, in each clothing category, pieces that will emit the least CO2.
This principle also means finding the best compromise between CO2 emissions linked to the manufacturing of a piece and its durability.
To this end, we carry out more in-depth studies on the FAGUO pieces our customers love most, called Life Cycle Assessments (LCAs). LCAs allow us to precisely trace the impact of a product from the beginning to the end of its life, and depending on its lifespan (number of washes, number of times worn...) across a multitude of indicators: climate change, resource depletion, water eutrophication...