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A tree planted for each piece manufactured
As a pioneer since 2009, the year it was founded, FAGUO has been measuring, reducing and compensating for its CO2 emissions since the company began.
The first FAGUO forests are now over 12 years old while new ones are started in France each year during planting season (October-May).
Today, 300 FAGUO forests grow in France totaling almost 2 million trees.
Having an impact on the climate as little as possible means concretely reducing the CO2 emissions of FAGUO pieces over time. We have kept our word: on the average, each FAGUO piece emits 50% less CO2 than it did 10 years ago.
Aware that zero impact doesn’t exist, we plant a FAGUO tree for every piece we manufacture to compensate for the remaining CO2 emissions - and even more.
“Planting a tree is not a mundane action. Trees create life.”
Our best ally against climate change
On one hand, a FAGUO tree, in its lifetime, absorbs the equivalent of 1,000 kilos of CO2eq. On the other hand, a piece manufactured by FAGUO, depending on its size, can emit between 1 kilo CO2eq (for a belt) and 40 kg CO2eq (for a wool jacket).
In 2020, FAGUO trees absorbed 16,440 tons of CO2eq or 6 times more than the FAGUO company’s emissions in the same year.
Beyond the brand’s carbon neutrality, FAGUO contributes to the world’s carbon neutrality.
Who plants FAGUO’s trees?
Planting and maintaining a plantation is the work of an expert.
From the beginning, we have been accompanied by NAUDET Pépinières, a nursery that has existed in France for 50 years.
After having defined the number of trees FAGUO has to plant for the year, NAUDET calls for forest projects, based on specifications defined with FAGUO, to respect the diversity of French forests.
How does this work?
Private property owners or local communities with specific projects postulate and FAGUO pays for all the plants. A three-way contract is written up that defines the rules to be followed:
- good maintenance of the forest so it grows peacefully
- installation of FAGUO identifying wood panels
- respecting the code of good forest practices
- permission to take photos and communicate about FAGUO’s support
An immersion in the forest 1 hour away from each large city
Each FAGUO piece is designed to have a full life in either the city or the forest. The graphic codes of each collection help reveal the true nature of woodsmen OR fans of the forest whose social and professional lives are in fact extremely urban. To answer the call of nature, technical pieces, omnipresent in the collection, can be used for city bike-riding yet also meet the requirements of forest living.
As soon as a piece is manufactured, a tree is planted in a FAGUO forest that anyone can visit. FAGUO organizes FAGUO Bike & Forest cocktail parties for immersions in the forest not far from each major city.
Take a close look at FAGUO trees.
A tree’s foliage is nourished by sunlight. This allows for photosynthesis: the leaf absorbs CO2 and replaces it by emitting oxygen. When the leaves fall off the tree, they create a living ecosystem at the base of the tree.
The branches and leaves develop from springtime until the end of summer. They grow from buds into leaves that have the largest possible surface to absorb the sun’s rays.
The trunk is the primary branch of the tree. It passes water and minerals from the roots to the branches thanks to its strength and stature. It also transports sugar down from the leaves to the roots. Its core is referred to as heartwood.
Besides anchoring the tree in the ground, the roots draw water and nutritive elements from the soil. The tree is a local purification station for the earth. The roots develop during the autumn and winter when the tree loses its leaves.